On today’s episode Grant discusses the art of cold calling. It’s necessary and unavoidable for everyone at some point in their lives—especially for entrepreneurs.

As long as you need something in business -- more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action.

Tune-in and watch Grant role play with various callers and critique their cold calling pitches. Grant offers tons of valuable information to make your cold call a successful one: Here are a few tips to master the cold call: 1. Be confident 2. Open with your reason for calling 3. Offer a bold claim early in the call

Cold calling is one of those things an entrepreneur must learn to master. The sooner you start to cold call as a way to promote your business, the better off you will be.