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Serena dives deep into marketing strategies for bookkeepers and small business owners who are skeptical or overwhelmed by social media, sharing practical tips for building connections and growing your business.

What You’ll Learn:

• Marketing isn't just about social media: Discover a multi-pronged approach including offline networking, online presence, and website strategy
• Build your "circle of influence" by connecting with complementary professionals like insurance agents, bankers, and consultants
• How to start small and prioritize your marketing efforts without getting overwhelmed
• The power of delivering exceptional service as your best marketing tool

Resources mentioned:

• Upwork
• LinkedIn
• Kajabi
• Squarespace
• Tia's "Squarespace for Bookkeepers" Program: https://www.riledupgoats.com/ssfb

For experienced bookkeepers & accountants:

• Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator®: https://www.ambitiousbookkeeper.com/bba
• Grab my FREE Start your Bookkeeping Biz Checklist: https://www.ambitiousbookkeeper.com/checklist
• Grab my FREE New Client Onboarding Templates: https://www.ambitiousbookkeeper.com/onboard

For new bookkeepers:

• Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper: https://www.katieferro.com/a/38894/2PQNgtvv

For online course creators:

• Become a client at my firm, Of Course Financial: https://www.ofcoursebookkeeping.com/contact

Connect with us:

• Visit our website: https://www.ambitiousbookkeeper.com
• Follow the Blog: https://www.ambitiousbookkeeper.com/blog
• Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
• Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
• Connect on Facebook: https://www.facebook.com/serenashoupcpa

Podcast Publishing Tools we use:

• Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
• Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
• Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)

To fill out The State of Virtual Bookkeeping Survey, click HERE.

For each response, I'll be donating $1 to charity: water. Learn more here.