May 01, 2025

193. The Sweaty Startup's guide to finding top talent, with Nick Huber

55 minutes

🎧 Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.

This week, we’re joined by Nick Huber, entrepreneur, investor, founder of Sweaty Startup, and author of the brand-new Sweaty Startup book.

Nick built his empire on what most entrepreneurs overlook: boring businesses that print cash. With over 325 employees across multiple companies, Nick is shaking up how we think about leadership, scale, and simplicity.

If you’ve ever wondered how to grow a business without burning out, or if you should stop chasing the shiny stuff and focus on what actually works, this episode is for you.

💡 Key Takeaways from Nick Huber

🚀 Boring Businesses Win

Nick explains why storage units, cleaning companies, and pest control are more scalable (and profitable) than flashy tech startups.

📈 Focus on Scale, Not Ego

Forget personal branding. Nick reveals how he structures teams, delegates, and makes decisions that actually drive results.

💥 How to Lead Without Losing Your Mind

From mental health to mindset, Nick shares how to stay sane while managing multiple companies—and why simplicity beats complexity.

📚 The Sweaty Startup Playbook

Nick’s new book distills his best strategies for launching, scaling, and selling service businesses, even if you have zero experience.

🎯 Why Hiring Right Changes Everything

Nick dives into why early hires are the make-or-break moment for small businesses—and how to get it right.

🔗 Resources & Links

Nick Huber Online:

Website: www.sweatystartup.com

Personal site: www.nickhuber.com

Book site: www.sweatystartupbook.com

Somewhere.com: www.somewhere.com

Bolt Storage: www.boltstorage.com

Recost Seg: www.recostseg.com

Ad Rhino: www.adrhino.com

Spidexx: www.spidexx.com

Bold SEO: www.boldseo.com

Webrun: www.webrun.com

Titan Risk: www.titanrisk.com

RecruitJet: www.recruitjet.com

Huber Method: www.hubermethod.com

Social & Media:

X/Twitter: www.x.com/sweatystartup

Instagram: www.instagram.com/sweatystartup

LinkedIn: www.linkedin.com/in/sweatystartup

YouTube: www.youtube.com/sweatystartup

TikTok: https://www.tiktok.com/@sweatystartup

Threads: www.threads.net/@sweatystartup.com

Podcasts:

The Nick Huber Show: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606

The Sweaty Startup Podcast: https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221

Book Links:

Buy on Amazon (US): https://amzn.to/4bLazjW

Buy in the UK: https://bit.ly/422njPW

📢 Enjoyed this episode?

Follow, subscribe, and leave a review wherever you get your podcasts. And share this episode with a founder, manager, or curious friend—you’ll look smart for doing it.

🧠 General Support with Mental Health and Well-being

Mind UK: https://www.mind.org.uk/information-support/

Samaritans (UK): Call 116 123 or email [email protected]

👋 Connect with Al & Leanne

Podcast LinkedIn: https://www.linkedin.com/company/truthlieswork/

Al: https://www.linkedin.com/in/thisisalelliott/

Leanne: https://www.linkedin.com/in/meetleanne/

Email: [email protected]

Book a call: https://savvycal.com/meetleanne/chat

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By Leanne Elliott, C. Psychol.

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