Howard Gottlieb is the founder and CEO of Read-a-thon but in the office, everyone just calls him the Big Cheese. Howard spends most of his waking hours obsessing about how to make Read-a-thon the absolute best school fundraising idea anywhere on the planet Earth. Their goal is to have every elementary school and school library in the world raise the money they need by focusing on reading rather than selling fundraising products.

Listen to Part II, right now: How the Rise & Fall of Athletic Attic... led to an Easy Fundraising Idea! (a Continuation of EP 195).

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