This is the second half of our conversation with Jeff Gothelf, co-author of both Lean UX and Sense & Respond, in which we discuss: what it means for organizations to gather and respond to feedback in realtime, why that even matters, how employees will have to work differently to support that model, and how it all fails if managers don’t take key steps to enable their employees to work differently.

To read more on this topic, click the titles below:

* Sense & Respond

* How To Increase Your Firm’s Appetite For Customer Understanding

* Modernize Your Customer Research

* High-Impact Research: The Ingredients For An Effective UX And Design Research Practice

* How To Drive Action With Your Voice Of The Customer Program