How can clinician entrepreneurs clarify their positioning, brand voice, and messaging to build a consistent, values-aligned business that supports growth without burnout?

In this episode of Weight Inclusive Innovators, Morgan Sinclair and Hannah Turnbull continue their Building Your Brand series with a deep dive into brand positioning, brand voice, and messaging for clinician business owners.

This conversation explores how dietitian and clinician entrepreneurs can create consistent, values-aligned messaging that actually sounds like them! Morgan breaks down how to define your unique selling position (USP), why niching is not the enemy, and how positioning shifts between client-facing and clinician-facing audiences.

They also walk through how to name your brand voice, build a messaging library you can pull from when marketing feels exhausting, and use founder stories, hot takes, and client transformation themes to support sustainable marketing.

If you’ve ever felt disconnected from your website copy, struggled to stay consistent online, or worried that your marketing doesn’t match how you show up in real life, this episode will help you tighten the thread.

07:12- Building Your Brand: Strategy and Visuals Recap

14:16- Positioning Your Brand: Unique Selling Proposition

19:23- Discovering Your Brand Voice

24:51- Creating a Messaging Library

32:42 Client Transformation Stories

35:55- Gentle reminder about niching

Resources mentioned in this episode:

1. Showit website templates built for private practice owners. These templates help your clients feel seen, heard, and less overwhelmed in taking the next step to work with you. If you’re ready for a really good website foundation that’s basically 85% done for you, grab a Showit template for $50 off using the code WII.
2. I personally use **Gusto** for both my group practice and my consulting business to pay my team, offer health insurance and a 401K, file and pay payroll taxes, manage PTO, and stay compliant as an employer— all in one place. Simplify your employer life with a solid payroll system. Use our Gusto affiliate link to receive a $100 visa giftcard after running your first payroll! Find the details here: www.weightinclusiveinnovators.com/resources

**Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week.

Email us with questions or show topics at **[email protected].**

Where to Find Morgan Sinclair:

Morgan Sinclair Designs

The Eating Expedition

Where to Find Hannah Turnbull:

Values Driven Group

NourishED Colorado