This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State. Then we unpack Marty's own blog post, 'Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest 'job seeker click' can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.

This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State. Then we unpack Marty's own blog post, 'Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest 'job seeker click' can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.

This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State.&nbsp;Then we unpack Marty's own blog post, 'Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest 'job seeker click' can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.

#2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?

The Changing State of Talent Acquisition cuts through the noise in the crowded world of recruitment marketing, employer branding, workforce intelligence, and AI. Hosted by Graham Thornton, President of Consulting &amp; Growth at Talivity, this podcast brings you unfiltered conversations with industry founders, practitioners, and the occasional contrarian who's actually doing the work – not just selling you on it. We're not here to hype the next big thing. We're here to help you separate signal from noise, understand what's actually working (and what's just well-marketed), and make smarter, data-backed decisions about your talent strategy. You'll hear from TA leaders navigating real hiring challenges, founders building solutions worth paying attention to, and experts who see around corners before the rest of us catch up. Whether you're navigating the AI arms race, trying to figure out your tech stack, or just trying to hire better people faster – this is the podcast for people who care more about ROI than buzzwords.

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The Changing State of Talent Acquisition cuts through the noise in the crowded world of recruitment marketing, employer branding, workforce intelligence, and AI. Hosted by Graham Thornton, President of Consulting & Growth at Talivity, this podcast brings you unfiltered conversations with industry founders, practitioners, and the occasional contrarian who's actually doing the work – not just selling you on it. We're not here to hype the next big thing. We're here to help you separate signal from noise, understand what's actually working (and what's just well-marketed), and make smarter, data-backed decisions about your talent strategy. You'll hear from TA leaders navigating real hiring challenges, founders building solutions worth paying attention to, and experts who see around corners before the rest of us catch up. Whether you're navigating the AI arms race, trying to figure out your tech stack, or just trying to hire better people faster – this is the podcast for people who care more about ROI than buzzwords.

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#2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?

#2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?

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