The Changing State of Talent Acquisition

#60: On the Frontline – How AI is Shaping the Future of High Volume Recruiting

 This week we welcome Sean Behr to the podcast. Sean is a successful entrepreneur spanning multiple industries, including e-commerce, advertising and automotive. Before joining Fountain as an investor and CEO, Sean held a number of founding and senior leadership roles at STRATIM, Adap.tv, and Shopping.com. He is also an active investor and advisor for numerous early stage companies, including Nana, AntHill, and Kinectic Eye, among others.

Topics include: the unique challenges and opportunities of frontline recruiting, the limitations of applying recruiting tactics and technologies designed for corporate roles to frontline roles, how the labor market is forcing organizations to consider new approaches to frontline recruiting, technological innovation in recruiting as an agent for (and impediment to) change, the increasing demands for efficiency in HR/TA, strategy vs. technology, task-based automation vs. goal-based automation, and the iterative nature of advances in artificial intelligence

Sean Behr
CEO, Fountain

LinkedIn

Change State is thrilled to introduce a new recurring “mini” feature on the Changing State of Talent Acquisition podcast. In “Change State Method and Practices”, we’ll periodically share practical tips, frameworks, tools, and strategies we rely on to help our clients build world-class talent brands and recruitment marketing strategies.

What is Methods & Practices?

 We launched the podcast five years ago with a focus on education: how do we engage with, promote, and elevate the most interesting voices in our industry? This has led to fascinating conversations with nearly 60 leaders in and around the talent acquisition space. As our listener base has grown, some questions keep popping up from our fans: What is Change State, anyway? How do we help clients? How can I take a similar approach in my organization?

Methods & Practices is one part of our answer. Staying true to our educational mission, these mini episodes provide a quick “behind the scenes” look at our approaches to solving common problems in the TA space. And while we love the opportunity to partner with new clients, we created these, like all of our episodes, to be helpful whether you ever become a Change State Client.

 Have a topic or guest suggestion? We love to hear from our fans! Shoot us an email at [email protected] 

Topics include:

The definition of employer brand, how an employer brand differs from an employee value proposition, perception vs. reality in branding, the connection between a consumer or master brand and an employer brand, key dimensions of strong employer brands, stakeholder groups involved with an EVP project, and the top considerations when designing an employee survey.

This week we welcome William Sims to the podcast. Before joining Lightcast as SVP of Professional Services, Williams held a number of leadership positions in talent acquisition and sales at Qualtrics, Jani-King Gulf Coast, and Career Builder, where he served as Director of Global Solutions Architects. 

Topics include: the current state of the labor market, the connection between the labor market and interest rates, the role of the Fed, the near and far term prognosis of the labor market, the concept of workforce readiness, Gen Z attitudes towards employment, the trend towards “quick quits”, novel approaches to talent retention, the growth and evolution of people analytics roles in senior leadership, reactive vs. proactive mindsets, how public-private partnerships are attempting to address the skills gap, and the future of universities in a world where college degrees are becoming less valuable in the labor market 

William Sims

SVP Professional Services, Lightcast

LinkedIn

This week we welcome Susan LeMotte to the podcast. Before starting exaqueo, Susan held a number of leadership positions in talent acquisition and employer branding, including as an HR consultant for Home Depot, Director of Talent Acquisition at Ritz Carlton, and Senior Director of Global Employer Branding and Marketing at Marriott.

Topics include: the evolution of and current state of employer brand as an industry, reactive employer branding vs. strategic employer branding, why employer brand should “live” under HR instead of marketing, the concept of recruitment marketing as a subset of employer branding activities, transactional vs. communal relationships in marketing, post-hire employer brand touchpoints, the limits of consumer marketing when applied to employer branding, the differences between competition for talent and competition for products and services, how early career and hourly jobs can be more than transactional, the current state of the candidate experience, and why large organizations are sometimes the worst offenders in terms of offering poor candidate experiences

Susan LaMotte

CEO, exaqueo

LinkedIn

This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions.

Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization.

Heather Tenuto

CEO, The Muse Group

LinkedIn

This week we welcome Ben Zweig to the podcast. With a Ph.D. in Economics, Ben currently teaches a course on “the Future of Work” at NYU’s Stern School of Business, and serves as CEO of Revelio Labs, a workforce intelligence consultancy he founded in 2018.

Topics include: economics, the basic definition of “work,” the value of viewing jobs as a bundle of work activities and people as bundles of skills, the trouble with understanding jobs as collections of skills, the difficulty of quantifying the output or profitability of individual employees, the forces shaping the future of work, the difference between workforce intelligence and talent intelligence, the variety of available external data sources, why social profiles are foundational to workforce analytics, choosing the right benchmarks vs. choosing the right metrics, and approaches to evaluating the quality of external data sources, and generative AI and the future of recruiting 

Ben Zweig

CEO, Revelio Labs

Adjunct Professor, NYU Stern School of Business

LinkedIN

This week we welcome Rachel Gulley to the podcast. Rachel started as a recruiter at staffing agencies before taking on a variety of recruiting operations management roles at WilsonHCG, Asurion, and FanDuel, where she currently serves as Director of Talent Acquisition Operations.

Topics include: organizational culture, core values, how core values can serve as a “framework” for effective decision-making, using product-development frameworks to optimize recruiting operations, the value of iterative approaches in driving organizational alignment and buy-in, how to get “people” people to embrace data and analytics, the concept of recruiter enablement, and generative AI and the future of recruiting

Rachel Gulley

Director, Talent Acquisition Operations at FanDuel

LinkedIn

This week we welcome Carina Clingman to the podcast. With a PhD in biochemistry, Carina’s early experiences looking for jobs in the biotech space led her to start Recruitomics, a TA consulting group that helps small and startup biotechnology and pharmaceutical companies find and retain top talent. 

 Topics include: the advantages (and disadvantages) of having recruiters with deep subject-matter expertise, why hiring the wrong person can be particularly costly for startups, the inherent tension between the speed and quality of hires, how the lens of “NOT hiring” can lead to better outcomes for early stage startups, the emerging concept of “fractional” hires, the difference between “fractional” hires and freelancers and consultants, the pros and cons of fractional positions from the candidate’s perspective, and the impact of AI on biotech and the jobs of the future

Carina Clingman

Founder & CEO, Recruitomics Biotalent Consulting
LinkedIn
Building Biotechs Podcast
Startup Resource Guide

This week we welcome Heather Dunn to the podcast. Passionate about HR from an early age (16!), Heather brings more than 15 years of experience has an HR leader in technology companies, having held senior roles at Microsoft and Dropbox before joining Gem, where she currently serves at Chief People Officer.

Topics include: how HR can be a “lonely” role in an organization, the similarities between HR and therapy, the importance of having “truth tellers,” the prevalence of open technical roles in non-technical companies, how non-technical companies can leverage their talent brands to compete with tech juggernauts like Amazon and Meta, the importance of career pathing to tech talent, how to foster efficiency within the recruiting process, the value of transparency to tech workers, how to leverage employee “personas” in talent attraction, the delta between employer messaging and employee perceptions, employee engagement scores, candidate nurturing, the interaction between remote work and “belonging”, and the role and value of employee resource groups (ERG’s).

Heather Dunn

Chief People Officer, Gem

LinkedIn

Chief Chat: Heather Dunn

My company pays ERG leaders $10K in equity per year. Here’s why

How startups and non-tech firms can better attract laid-off Big Tech talent

This week we welcome Gretchen Huestis to the podcast. Passionate about human potential and purpose-led change, Gretchen has more than 20 years of experience as a management consultant and holder of senior HR leadership roles. She honed her skills at Towers Perrin, Pitney Bowes, SABMiller, and HSBC before assuming her current position at Siegel+Gale, where she serves at Group Director of Brand-led Change.

Topics include: building bridges between HR and marketing, the persistence of silos within an organization, aligning an EVP with an organization’s wider purpose, the concept of brand champions, how to identify and nurture brand champions, the intersection of brand understanding and brand passion, “wild cards” vs “spectators,” and the importance of maintaining promises to employees in times of change.

Gretchen Heustis

Group Director of Brand-led Change, Siegel+Gale

LinkedIn

Times May Be Changing, But the Promises You Make to Employees Never Should