In this episode of The Changing State of Talent Acquisition, we sit down with Craig Fisher—CEO of TalentNet Media, author of Hiring Humans, and one of the most respected voices in the HR tech space. From his early days in staffing to launching TalentNet Live, Craig has worn nearly every hat in the talent world.

We explore why friction in the hiring process is actually a good thing, how AI tools can enhance rather than replace human connection, and why most companies are missing the mark on retention and employee advocacy. Craig also shares behind-the-scenes details on rewriting 13,000 job descriptions for one of the world's largest banks—and why SEO and contextual AI optimization are now table stakes for recruiting.

Plus, he gives us a sneak peek at his upcoming book Paint Your Store, designed to help job seekers and solopreneurs level up their personal brands.

Whether you're a recruiter, TA leader, or job seeker navigating today's AI-infused hiring landscape, this is one conversation you won't want to miss.

🛠️ Topics covered:

• How social media shaped early recruitment marketing
• The case for human friction in hiring
• Why AI won't replace recruiters (but bad job descriptions might)
• Tactical tips for job SEO and optimizing for AI search
• The overlooked power of onboarding and employee advocacy

🔗 Learn more about Craig's work: hiring-humans.com New episodes every week at changestate.io