When I was just starting out - I walked around Uptown Minneapolis with flyers I designed, I traded services for a spot in a local magazine, I asked on my personal facebook “who needs a website?” I did free work for local non-profit organizations. Be SCRAPPY. Combine... be creative, and don’t just take expert advice, think critically. Local marketing is more of a combination lock than a key lock or a door you can brute force open. 

Posts on Google My Business
Truck Wraps
Yard Signs
Event Marketing - attending festivals, contents, seasonal events, creating events, and sponsoring events.
Referral Systems (calendar reminders to yourself, documented 10% agreements with ‘competitors’, rewarding adjacent providers, BNI and similar) 
Facebook + Instagram - regular posting + talking head videos  (are you their local expert?), tagging referral partners. Don’t underestimate asking for business on your personal social pages.
Testimonial Videos 
A Brand Video… storytelling 1-2 minutes
REVIEWS on Facebook and Google My Business
Linkedin - being the local expert and engaging people. 
Linkedin - reaching out to ideal prospects and providing value.
A big-ass sign on the front of your building
Radio spots
Billboard
Cold calling
Letter campaign or direct mail 
Speaking at organizations, and events.
P.R. / Doing something newsworthy / connecting with local media production teams and personalities. 
Utilizing Influencers
Flyers, business cards, spread it to the people that would be your customers. Where do they hang out, who owns their attention?

 (Influencers + Events + Social Media + Referral Systems = Magic?)