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Guest Introduction:

Joining us today is Iffi Wala, a Pakistani-American entrepreneur who discusses his journey from immigrating to the US in 1991 to founding Edge, a company connecting non-tech businesses in developed countries with non-tech talent in emerging markets like Pakistan. He details his entrepreneurial experiences, emphasising Edge's mission to create a trustworthy platform for global hiring and its impact on job creation and economic development in Pakistan while addressing challenges like political instability and infrastructure limitations.

The conversation also explores the evolution of global hiring practices, contrasting Edge's direct employment model with traditional outsourcing and highlighting the importance of upskilling and cultural understanding. Finally, the interview concludes with the founder's optimistic outlook on Pakistan's economic potential.

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