In this episode of the Help Me Understand podcast, JK explores the changing landscape of the fitness industry, particularly the distinctions between coaches and influencers.

Listen in as JK shares his perspective of how the roles of coaches and influencers differ in terms of guidance, education, personalization, accountability, and their reliance on science versus trends.

The intent of this conversation is to help listeners navigate the overwhelming amount of fitness content available and make informed decisions about their health and fitness investment.

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00:00 Introduction and Gratitude

02:34 The Arnold Sports Expo Experience

06:48 Coaches vs. Influencers: An Overview

16:20 Guidance vs. Influence

20:46 Education vs. Entertainment

24:16 Personalization vs. Generalization

26:52 Accountability vs. Inspiration

31:26 Science vs. Trends

37:17 Conclusion and Key Takeaways