We're back for 2026!

In this episode, the hosts discuss various personal experiences, including love stories, running in Tennessee, and setting New Year goals. They introduce their guest, Sam Pate (14:28), the creator of Bear Butt Wipes, who shares his journey of entrepreneurship, the challenges he faced, and the importance of branding. The conversation touches on balancing family life with personal ambitions and the significance of networking in business. Sam shares his journey of expanding his brand into the outdoor market, focusing on sustainability and community engagement. He discusses the challenges of product development, the importance of branding, and the strategies he employs to grow his business organically. The conversation also touches on personal experiences, sponsorships, and the significance of customer feedback in shaping the future of his product.

During the Tros, Eric and Erika celebrate the new year with excitement and reflections on their holiday adventures. They discuss listener engagement, personal goals for the year, and introduce their guest, Sam. The conversation also touches on the evolution of MTV, family traditions during Christmas, and the joys of gaming with the Nintendo Switch. They wrap up with thoughts on fundraising and community support, emphasizing the importance of listener feedback and personal growth.

Chapters

00:00 Welcome Back and New Year Excitement
06:27 Listener Engagement and Feedback Survey
09:20 Setting New Year Goals and Personal Growth
14:28 Introducing the Guest: Sam Pate of Bare Butt Wipes
20:01 Sam's Journey into Running
26:04 The Birth of Bare Butt Wipes
32:02 The Development of the Product
35:13 Brand Identity and Marketing Strategies
51:44 Logo Design and Brand Identity
56:46 The Journey of a 100-Mile Race
60:30 Sponsorships and Community Engagement
62:14 Manufacturing and Product Development Challenges
01:17:28 Reflections on the First Year of Business
01:21:22 Organic Growth and Patience in Business
01:29:40 Creative Marketing Ideas and Brand Identity
01:31:00 Family Feud Experience and Personal Stories
01:40:23 Discussion on Small Business and Product Quality
01:42:13 Nostalgia for MTV and Cultural Reflections
01:49:35 Holiday Reflections and Family Traditions
01:52:49 Gaming Adventures: The Nintendo Switch Experience
01:54:43 Car Troubles and Life Lessons
01:59:18 Racing Perspectives: Value in Running Events
02:01:53 Fundraising Fatigue: A Hot Take on Community Support

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Don't Fear The Code Brown and Don't Forget To Stretch!