New Zealand’s sophisticated red meat business model is built on the ability to shift volume between export markets to maximise value. In this panel discussion from the 2023 Red Meat Sector Conference, moderated by Fran O’Sullivan, hear from Fred Hellaby (Wilson Hellaby Ltd), Gerard Hickey (First Light Foods), Vangelis Vitalis (MFAT) and Willie Wiese (Alliance Group) on the emerging standards and consumer expectations that our industry will need to meet to stay at the top of the red meat export game.