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✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits.

In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog? 

😅 "Uh, twins - what could I possibly blog about? Reasons people should give me their money in exchange for cookies??"

Well - kinda, yeah. You see - websites are pretty stagnant. I mean, you got the 4 main pages - home, about, service or products, contact, and then maybe one extraneous page - for cookiers, it could be a page on your cookie classes or your booking process for example. 

But blogs allow websites to be dynamic since blogs are always being updated. ✍️ This fresh content allows more potential for your website to be found in search engines (Google is a search engine). That means it could be a whole new lead source that never sleeps - and a blog can help your website accomplish that.

🤔 "Okay girls... maaaybe you're onto something, but what could I possibly blog about??" 

Great question - and that's what we talked about in today's podcast. 

Blog posts don't have to be overly complicated, but they do have to stay on topic. And what's your topic? Local and baker - this should help you narrow down your content topics. Now - who are we trying to reach with our blog posts? Local non-baker clients. See where this is headed? 

Don't worry - we'll give you some topic ideas below. Hint: you're overthinking it.

✍️ 1. Website SEO benefits

Because we can add keywords related to our product and associate those product keywords with our location, blog posts have a direct benefit to getting our websites to rank in search engines for "baker near me" type queries (aka searches). Consider this, when a local potential client googles something like, "sugar cookie classes in [Your City]," how can Google associate you with that? Through a blog post you wrote on "everything you need to know before taking a cookie class." You see the connection there? It creates... buzzword incoming... topical relevancy for Google's lil' robot crawlers.

✍️ 2. More diverse social media content

If you find yourself always sharing photos, photos, and more photos to social media, blog post content can benefit two-fold here. You can add a link to an article on "Best Date Ideas in [CITY]" (make one of those ideas attending a cookie class), and share that to your page. It's heck of a lot more interesting than just a photo of a set you baked PLUS it drives traffic to your website (traffic = people). And guess what's also on your website? Your CTAs directing that traffic to place an order. Again - you see how this is all working together?

✍️ 3. Reference topics

You can't bog down your homepage with a ton of text - that would make for a bad UX (user experience aka how real people navigate through your website). So where do we put content that's kinda important, but not important enough to be on our home page menu? Blog posts. You can add "how to defrost cookies" as a blog post and link it to any clients who need to... well, know how to dethaw a set. You can keep that concept going with, "How to store a DIY kit," or "How to use a scribe" and "What to bring to a Cookie Class" - the ideas are endless when the topics can be used as a knowledge base for customers.

✍️ 4. Local topics ripe for reshares

Okay - what did we say earlier? Both content about baking and location - this is where things can get fun. Feature a local business - sta