Daniel catches up with Serene Lim, Founder of Cup 49, a TikTok viral brand offering DIY Bubble Tea Kits that Serene started in a bid to reduce single use waste in the industry. Serene is a master of short form content marketing and has since gone on to create another multi-million dollar retail company Gellae, all in less than 4 years.

On this episode, Daniel and Serene speak about the keys to success on TikTok and short form marketing and how to create an effective content marketing system. They also discuss how Serene turned her customers into superfans, building a strong community by including them in product research and more.