Can I build my logo on Canva?

How do I actually find my brand colors?

If you've been Googling these questions between client sessions or on your lunch break, wishing someone would just tell you what to do, this episode is for you.

In Part 4 (the final installment!) of the Building Your Brand series, Morgan Sinclair and Hannah Turnbull get into all things visuals: colors, fonts, logos, and the supporting elements that make your brand feel unique.

You didn't go to design school. You went to clinical training, and now you're somehow also supposed to build a brand… cool, cool, totally normal. Morgan's got you! She breaks down colors, fonts, logos, and all the visual stuff that nobody taught you in a way that's actually fun to learn. No design degree required, no business school either. Just pull up a chair, fellow entrepreneur, let’s dive in!

14:40 - How visuals relate to branding and create first impressions

17:47 - When should you invest in branding? When should you DIY your branding?

21:03 - How to find your brand colors: primaries, secondaries, and accent colors (Morgan searched “colorful whimsical cowgirl” for her own palette, and we’re loving the results)

29:59 - How to use your brand colors consistently across every platform

35:18 - How to choose your brand fonts

41:37 - Font hierarchy: the five levels of fonts and what goes where

43:22 - Can I build my logo on Canva? (Yes, with a few things to know first)

47:58 - My logo feels off, now what? Troubleshooting the most common logo problems

52:03 - Three supporting elements that pull your brand together visually

55:36 - What to give your brand photographer before your brand photoshoot

Resources Mentioned

Episode 190- Building Your Brand: [Part One]Episode 194- Building Your Brand: Vision, Values, & Audience [Part Two]Episode 198- Building Your Brand: Positioning, Voice, and Messaging [Part Three]

1. Episode 203- HR Basics for Group Practices with Danielle Gantt
2. Cherry Bombe- the NYC-based conference, magazine, and podcast from the creative food world that Morgan attended
3. Creative Market- Morgan’s go-to for purchasing custom fonts (pro tip: buy both the desktop AND web font license)
4. Envato- Another option for fonts and design assets
5. Fontspring- Additional font purchasing option
6. Unsplash, Dupe, Etsy,- Royalty-free stock photo sources Morgan recommends
7. Blog post: What to Give Your Brand Photographer

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