Business Strategy for CPA's

205 Create High-Paying Clients: a 5-Step Process for CPAs


Listen Later

Learn more about PEAK FREEDOM 


***Want one piece of business strategy delivered daily to your inbox?***

Subscribe here: https://www.geraldinecarter.com/subscribe-main-list

One of the most common questions I get from readers of my email list is:  “How do I get high-paying clients?”

This process need not be a mystery.

There is a formula for creating high-paying clients, that gets you out of being at effect of outside forces, and gets you in the driver’s seat. These five steps are ones you can start implementing right away.

Here are five steps you can use to create demand and attract high-paying clients:

STEP 1 - Front-load the crap out of the value your service provides. Find all the ways to provide Effortless Value (listen to episode 201) and build those into your services.STEP 2 - Undercharge relative to the value to the buyer. Make the price an easy win for your client. This is much easier to do when your service is packed with value, because it allows you to float the price up in keeping with the value you added. Of course, make your price profitable for you too.

STEP 3 - Always create demand. Always. Always does not mean sometimes. Or intermittently. Or once in a while. Or when you need a client. Or when you “feel like it,” or “don’t feel like it.” Always means always. You have 4 types of followers: new and existing, ready or not yet ready to buy. Cultivate all four groups by always creating demand.

STEP 4 - Limit supply for your HIGH-VALUE package. The more demand you create, the more limiting supply becomes necessary. And limited supply enables you to select the best clients from your pool of prospects.

STEP 5 - 100% control over 100% results. While you could focus on that which you cannot control, you are better off focusing on that which you can control. Much is within your control. Much more than you realize.

If you're thinking, “Creating demand sounds great. And boy, I could use help with this.” This is what we work on throughout CPA Mastermind. 

We help you niche so you can figure out who you want to provide value to. And we help you build that value out. We create packages so you know what you are selling, and so do your prospects. We price so you understand where your money will come from, how much you need to sell, so your clients know how much the thing they are buying from you costs.

And then we build demand for high value, high-paying clients.

CPA Mastermind is the only program out there of its kind. We're enrolling right now for the fall cohort. Enrollment is open until September 4th. Get in on this round. The next round isn’t until 2023.

If you want high-paying clients and you want to take the mystery out of where they come from, get in on this round. You can go to https://geraldinecarter.com to enroll.

Episode mentions:

201 Effortless Value

https://www.businessstrategyforcpas.com/201

...more
View all episodesView all episodes
Download on the App Store

Business Strategy for CPA'sBy Geraldine Carter

  • 5
  • 5
  • 5
  • 5
  • 5

5

43 ratings


More shows like Business Strategy for CPA's

View all
Accounting Best Practices with Steve Bragg by Steve Bragg

Accounting Best Practices with Steve Bragg

256 Listeners

The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,361 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,838 Listeners

Accountant's Flight Plan by Brannon Poe; Poe Group Advisors

Accountant's Flight Plan

9 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,587 Listeners

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals by Jetpack Workflow

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

73 Listeners

Main Street Business by Mark J Kohler and Mat Sorensen

Main Street Business

591 Listeners

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

517 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

496 Listeners

The Accounting Podcast by Blake Oliver & David Leary

The Accounting Podcast

337 Listeners

The Perfect RIA by Matthew Jarvis, CFP® & Micah Shilanski, CFP®

The Perfect RIA

454 Listeners

Small Business Tax Savings Podcast by Mike Jesowshek, CPA

Small Business Tax Savings Podcast

250 Listeners

Kitces and Carl - Real Talk for Real Financial Advisors by Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP

Kitces and Carl - Real Talk for Real Financial Advisors

238 Listeners

Future Firm Accounting Podcast by Ryan Lazanis

Future Firm Accounting Podcast

24 Listeners

Jason On Firms Podcast by Jason Staats

Jason On Firms Podcast

54 Listeners