This episode is a special interview with Frank ‘Scoop’ Baldwin - one of the leading ski journalists in the UK. Frank is best known as editor and publisher of Skier & Snowboarder Magazine. 

After over three decades in the industry, he knows more the world of skiing than almost anyone else and so I was delighted to find out more about his career and the history of UK ski magazines.

On the Les Arcs – La Plagne link (1:30)

Sale of ‘Skier & Snowboarder’ Magazine (2:15)

On becoming editor of the mag (3:30)

Skiing with a broken foot (6:45)

The founding of ‘The Skier’ magazine (9:00)

When WH Smith had a ‘Ski Magazines’ section (12:00)

Early days in Fleet Street (12:45)

First ever ski holiday (15:30)

Buying an apartment in Les 2 Alpes (17:15)

Buying the magazine (19:00)

Becoming ‘The Skier and Snowboarder’ (20:15)

Becoming a free magazine (21:45)

What about new mediums like podcasts (26:00)

What advice would you give to a budding ski journalist (27:00)

How many resorts have you skied in? (28:00)

Frank’s favourite resort (29:00)

Favourite celebrity interviewee (29:30)

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