<p>Don't try to beat the competition. Instead make it irrelevant by:</p> <ol> <li>Defining a new category</li> <li>Developing the category</li> <li>Dominating the category</li> </ol> <p>Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode. </p>

Don't try to beat the competition. Instead make it irrelevant by: Defining a new category Developing the category Dominating the category Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.

206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

On 2000 Books podcast, we interview today's top Business and self help authors and get the the most important actionable ideas from the world's greatest books for ambitious entrepreneurs.  We also summarize classic business books and self help books for entrepreneurs such as Napoleon Hill - Think and Grow Rich, Dale Carnegie - How to Win Friends and Influence people, Good to Great, Lean Startup, Zero to One, Never Eat Alone, Elon Musk, Jeff Bezos. Some of the authors interviewed include David Allen, Dan Pink, Adam Grant, Chris Brogan, Mike Michalowicz. Our goal is to provide you the best, most actionable ideas from these great books so that you as entrepreneurs, startup founders and CEOs can get to the next level in business and in life using the ideas from these great books

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On 2000 Books podcast, we interview today's top Business and self help authors and get the the most important actionable ideas from the world's greatest books for ambitious entrepreneurs. We also summarize classic business books and self help books for entrepreneurs such as Napoleon Hill - Think and Grow Rich, Dale Carnegie - How to Win Friends and Influence people, Good to Great, Lean Startup, Zero to One, Never Eat Alone, Elon Musk, Jeff Bezos. Some of the authors interviewed include David Allen, Dan Pink, Adam Grant, Chris Brogan, Mike Michalowicz. Our goal is to provide you the best, most actionable ideas from these great books so that you as entrepreneurs, startup founders and CEOs can get to the next level in business and in life using the ideas from these great books

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206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

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