Contractor Evolution

208. How to Attract Reliable Staff in a Labor Shortage - Danny Kerr


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In 2025, there is one issue contractors talk to me about more than any other:


Hiring.


Getting good people to agree to—and show up to—an interview suddenly seems impossible.


You book five interviews and three no-show, one thinks they’re applying to be CEO and the other shows up drunk.


After conducting over 2,400 interviews for trades positions myself, I know the struggle.


That’s why I hosted a web class last month where I taught hundreds of contractors my system for attracting A-players and replacing time-wasters during the recruitment process.


We decided to release it on the podcast as a BONUS episode so more contractors can benefit.


Enjoy.


Episode Highlights:

  • Learn why creating a hiring funnel is just as important as creating a sales funnel.
  • Understand how to write job ads that actually attract the people you WANT.
  • Get the winning interview strategy Danny refined while interviewing over 2,400 people for trades positions.


00:00-Intro

08:15-What part of hiring frustrates you the most?

09:28-Unpacking the hiring crisis

15:00-The lost opportunity cost of not having a solid hiring system

17:06-What a good hiring funnel looks like

19:26-Hiring tool 1: Ideal Candidate Profile

25:26-Hiring tool 2: Job Postings and Applicant Generation

34:08-Hiring tool 3: Interview Setup Call

42:52-Hiring tool 4: Behavioral Interviewing

47:44-Recap

50:57-Get more help systemizing your business

59:37-Q&A


...more
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Contractor EvolutionBy Breakthrough Academy

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