In this week's episode, we're joined by Sean Walker, an expert audio engineer turned CEO of Northwest Audio Engineers, to talk all things sound. Sean shares why audio is often overlooked—but absolutely essential—for creating impactful events, and breaks down what every planner should know about sound setup, sound checks, and working with audio teams. We dig into the difference between good and great sound, common mistakes to avoid, and how to set your audio team up for success. Whether you're new to events or have dozens under your belt, this episode will help you level up your next event’s sound experience.