Have you ever wondered if naming your process, giving it a framework, could help more people find (and trust) your work? You might already have a process you walk every client through, but no name for it. And depending on your personality, naming it might either feel exciting... or a little too sales-bro for you.

In this episode, Morgan Sinclair and Hannah Turnbull get into signature frameworks and processes: what they are, unique examples of how they’ve seen folks use frameworks, and how clinicians can think about building their own without making promises they can't keep.

It's a marketing strategy conversation, it's an ethics conversation, and somewhere in the middle, you might just realize you've had a framework all along.

14:34 - Morgan's framework idea for her website design business

17:28 - The ridiculous, guaranteed-outcome promises that give bro-y marketing frameworks a bad name

20:10 - What is a framework? Morgan and Hannah define it

21:12 - The benefits of a signature framework

22:40 - Examples of niche signature frameworks to get inspired by

28:33 - B2B vs. B2C frameworks

33:44 - Morgan's process for custom branding and web design

39:54 - How Hannah applies frameworks in her business, NourishED Colorado

43:00 - The ethics of having a framework: how to be compelling without overpromising

Resources MentionedBIPOC Eating Disorders Conference8 Keys to Recovery from an Eating Disorder Book (framework example)

• Episode 47 - Collaboration + Building Multiple Offerings with Bri Campos and Amanda Mittman
• Episode 122 - What We Wish You Knew About Your Website with Amy Hanneke
• Bri Campo’s Body Image Bootcamp (framework example)
• Cook Your Copy with Amy (framework example)
• Meagan Rothschild “Kitchen Confidence (framework example)

Sponsors & Partners

• Join our Accountability Club - A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort for Q3 is open
• Gusto - Simplify your employer life with a solid payroll system, use our Gusto affiliate link to receive a $100 Visa gift card after running your first payroll! www.weightinclusiveinnovators.com/resources
• Practice Vital - syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resources

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Email us with questions or show topics at [email protected].

Where to Find Morgan Sinclair:

Morgan Sinclair Designs

The Eating Expedition

Where to Find Hannah Turnbull:

Values Driven Group

NourishED Colorado