The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

Listen Later

Lauryn Isford is the Head of Product Growth at Notion, managing Notion's product-led growth engine and self-serve business. Before Notion, she led growth at Airtable, and previously worked on growth teams including Meta, Dropbox, and Blue Bottle Coffee. Lauryn is an active angel investor and advisor supporting companies building product-led go-to-market motions.

In Today's Episode with Lauryn Isford:

1. From Blue Bottle to Airtable and Notion:

  • How did Lauryn first make her way into the world of product and growth?
  • What are 1-2 of her biggest takeaways from Dropbox, Facebook and Blue Bottle?
  • What does Lauryn know now that she wishes she had known when she started?

2. What is Growth: 101:

  • How does Lauryn define growth? What is it not?
  • When is the right time to make your first growth hire?
  • What profile should your first hire in growth be?
  • What are the single biggest mistakes founders make when hiring growth teams?

3. Mastering the Onboarding Experience:

  • What are the core elements of a successful onboarding experience?
  • How important is time to value in onboarding today?
  • What are the biggest mistakes product teams make in company onboarding?
  • What is the most effective onboarding technique and workflow in PLG today?
  • Why are 90% of current onboarding's done badly?

4. Making Growth work with the Rest of the Org:

  • What are the single biggest barriers to growth and product working together well?
  • What can leaders do to make their growth teams work well with product teams?
  • How can growth teams experiment and test with product without messing up codebases?

...more
View all episodesView all episodes
Download on the App Store
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The PitchBy Harry Stebbings
  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

493 ratings

More shows like The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,288 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,089 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,351 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

226 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,927 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

511 Listeners

No Priors: Artificial Intelligence | Technology | Startups by Conviction

No Priors: Artificial Intelligence | Technology | Startups

131 Listeners

The Ben & Marc Show by Marc Andreessen, Ben Horowitz

The Ben & Marc Show

141 Listeners

AI + a16z by a16z

AI + a16z

35 Listeners

Lightcone Podcast by Y Combinator

Lightcone Podcast

21 Listeners

Training Data by Sequoia Capital

Training Data

40 Listeners

TBPN by John Coogan & Jordi Hays

TBPN

121 Listeners

Uncapped with Jack Altman by Alt Capital

Uncapped with Jack Altman

44 Listeners

Cheeky Pint by Stripe

Cheeky Pint

47 Listeners