If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore.

In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around.

We’re diving into what’s really going on with the social media algorithm right now, especially with all the recent algorithm updates. If you're just getting started with small business social media or you've been showing up online for years, this episode shares clear steps to help you shift your social media strategy so it actually works in 2025.

I’ll walk you through what’s changed with the algorithm, how to use a strong call to action to get more audience interaction, and why consistency alone won’t cut it anymore. You’ll learn when to post, how to respond to comments in a way that boosts reach, and simple ways to refresh your content. I’ll also explain why showing up as a real person matters more than ever, and how to increase engagement with small and daily actions. These are realistic, tested engagement strategies you can use right now!

If you’ve been frustrated with your engagement lately, don’t stress. This episode is full of practical tips you can start using today. 

Let’s get your social media working with you again.

With all my support,

Chey