The tidal wave of the Great Reshuffle has seen a lot of people start their own businesses, many going all in on their side hustles. But of course, starting any kind of business is hard, it’s like running a marathon, made up of hundreds of sprints.

To keep momentum and feel like you’re achieving things along the road to success, Alita Harvey-Rodriguez, Managing Director of the MI Academy, an award-winning digital marketing and customer experience consultancy, offers 3 key areas for business owners to focus on and nail, each within a 21-day sprint.

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