Dental Marketing Goat

#212 Single Brand vs. Multi-Brand in Dental


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In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the right dental branding model based on your goals, whether you’re scaling from 2 to 100 practices or managing acquisitions and de novos. Discover how branding, SEO, PR, and marketing systems impact your dental group’s expansion. Watch now to learn which model will drive faster growth, stronger local SEO, and long-term success for your dental organization.


Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

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Want to Master The Business Side of Dental and get free resources?
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*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

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Dental Marketing GoatBy Gary Bird

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