Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast.

At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting in packaging. They remind us to step out of our comfort zones and to explore everything from boutique shelves to big-box stores to uncover what really makes packaging pop.

In the second half our our chat, this creative duo shares the packaging effects they feel are most overused and the packaging effects they feel are most underused in the toy market. Find out what your packaging might be saying about you and your brand, simply by the finish you choose.  Today, more than ever, it’s crucial to balance what looks good, what’s good for our planet, and what fits the budget. This chat with Anchor Creative isn’t just technical; it’s a call to think bigger and bolder about how we package our toys and games.

Finally once you're inspired to think bigger when it comes to packaging, this episode closes out with a clear walkthrough of what it's like to work with Anchor Creative and how you can get started today.


Can't Miss Moments:

• Retail Reconnaissance: Learning from Kids and Stores [00:01:00] - Find out how Ivan and Brittany use their family trips to stores as a real-time market research tool.
• The Eco-Friendly Packaging Conundrum [00:02:43] - Explore the complex world of sustainable packaging solutions and why eco-friendly packaging materials aren't your only options to reduce your carbon footprint.
• Gloss vs. Matte: A Packaging Debate [00:05:30] - What gloss and matte finishes say about your brand, and why one may be better than the other. 
• The Power of Pantone [00:06:30] - Uncover the potential and cost of using unique Pantone colors to make your packaging pop off the shelves. 

Mentioned In This Episode:
This episode is brought to you by Anchor Creative.

Visit thetoycoach.com/212 for the links mentioned in today's episode.

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About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt