You literally have a hot second (or maybe two if you’re lucky!) to attract clients when they read your website, email, blog, brochure, or newsletter. And if your words are not spot on, you can lose a client before you even have a chance to meet them!

In this week’s episode, host Libby Greiwe sits down with copyright guru, Jo Faith, to chat about the importance of how and what you write. With Faith’s background in financial journalism, she brings expertise and deep understanding to this podcast episode. You will learn about:

• What You Need at the Top of Your Website
• Crafting a Compelling Hero Statement
• Client-Centered Messaging
• Different Calls to Action to Meet Clients at Different Stages
• SEO and Social Media Strategies

This episode is a must-listen if you’re  looking to elevate your online presence. Tune in now!

LINKS FROM THIS EPISODE:

Connect with Jo Faith on LinkedIn Here

Check Out Jo Faith Copywriting Here

Episodes mentioned:

10: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Ideal Client Avatar

008: Elevate Your Elevator Pitch

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Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!