Today we’re looking at a lavish infomercial put out by New Age oligarch and RFK Jr superfan Aubrey Marcus, in which he tries to show the world that his very expensive encounter group, Fit For Service, is definitely not a cult. And at how Matthew got quoted in the opening montage as though he endorsed FFS as an “anti-cult.” He hasn’t.

Marcus might be protesting too much. Because no one with any credibility has actually called FFS a cult, and they couldn’t, because no one has done the investigative work that would take. In a lot of ways, that question is beside the point. It’s not the ‘70s anymore. If you have 604K YouTube subscribers, and millions in the bank from oil money and supplement sales, you don’t need to coerce anyone into staying on your ashram compound and working on your spiritual ideas for free. You too can have an unlimited supply of well-heeled seekers cycling through your coaching encounter group.

So the real questions are: what is it really worth, and what does it really serve?

Show Notes

87: The Aubrey Marcus Spectacle

Brief: The New Age Origin Story of RFK Jr’s Campaign

107: An Open Letter to Aubrey Marcu

86: Charles Eisenstein, New Age Q

Why Kyle Kingsbury Quit The UFC 

Myths That Make Us | Godsey Montana Summit talk  

The music festival that wants to know your deepest secrets

[Annihilation] Can someone explain the shimmer from the movie scientifically?

Dharma Artist Collective—Godsey’s online community  

The Poet Queen

'I Was 13 When Marc Gafni's Abuse Began'

Former Rabbi Accused of Improper Sexual Conduct Now Rising Star in U.S. Spiritual Movement

Gafni Faces Fallout From New Age Community

Marc Gafni Named In Latest Sexual Abuse Lawsuit Against Yeshiva University 

Popular New Age author Marc Gafni molested 13-year-old girl in 1980, lawsuit says 

Sara Kabakov lawsuit docket 

Aaron Rogers in Marc Gafni’s library

Has Aaron Rodgers been learning Torah at his offseason retreat?

My Dad Died: The Blessings Of The Father Pt 1 w/ Dr. Marc Gafni

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