In this episode of our podcast, I'm chatting with Emma Butler, CEO of Liberare, who shares her journey in developing innovative and accessible bras and underwear that address challenges faced by individuals with MS, arthritis, and other chronic conditions. We'll explore how these adaptive undergarments, featuring front-facing magnetic closures and grip loops, can ease the daily struggle of getting dressed, especially for those with impaired mobility, hand dexterity issues, or experiencing the MS hug.

Emma Butler graduated from Brown University in 2020 and founded an adaptive intimates brand, Liberare, at 22 years old to help her mom with chronic pain get dressed easier. Liberare sells bras and underwear for women who are disabled, have arthritis or have recently had surgery, offering easy-on features like front-facing magnet closures on their bras. Butler was named Forbes 30 Under 30 in 2024. Liberare has been featured in Vogue, Good Housekeeping, Oprah Daily and People Magazine.

Resources Mentioned In This Episode:
Liberare - https://liberare.co/

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