How can independent hotels win in today’s digital landscape with creators, podcasts, and emerging platforms?

In this episode of The Modern Hotelier Podcast, hosts Steve Carran and David Millili sit down with hospitality leaders Hillary Folkvord (Hotelier & Entrepreneur, Sacajawea Hotel), Melissa Benhaim (Founder of Benhaim Public Relations), Jennifer Glatt (M.A., Boutique & Independent Hotel Journalist & Storyteller), and Karla Cobreiro (Chief Credibility Officer, Cobreiro Comms) to uncover the strategies driving authentic storytelling, social media success, and hotel brand growth. 

From building trust through authentic, personality-driven storytelling to leveraging influencers and content creators, this panel explores how independent hotels can stand out in a competitive market.

You’ll learn:

• Why the best story wins when it comes to hotel branding and guest experience.
• How to create a cohesive brand voice across Instagram, podcasts, newsletters, and websites.
• Practical strategies for social media, video marketing, and PR outreach that actually drive bookings.
• The importance of hyperlocal collaborations with local businesses, guides, and vendors.
• What hotel leaders should look for when partnering with influencers and content creators.
• How AI search and platforms like Substack are changing the way hotels get discovered.

Watch the FULL EPISODE on YouTube: https://youtu.be/2bbOc5hZu-Q

Links:

Panelists

Melissa Benhaim on LinkedIn: https://www.linkedin.com/in/melissa-benhaim-90263734/

Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/

Hillary Folkvord on LinkedIn: https://www.linkedin.com/in/hillary-folkvord-b777b313/

Jennifer Glatt on LinkedIn: https://www.linkedin.com/in/jennifer-glatt/

For full show notes head to: https://themodernhotelier.com/episode/217

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.