In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new definition of luxury travel. Spoiler: it’s not just five-star hotels and private jets anymore.

We dig into:

✅ Why the definition of “luxury” is shifting (Hint: It’s more about experiences than opulence)

✅ How multi-generational families, wellness seekers, and adventure travelers are reshaping luxury tourism

✅ The biggest mistake destinations make when marketing high-end travel

✅ Why uncompromised hospitality is the new gold standard for luxury

✅ How DMOs can create personalized, high-end experiences without a luxury price tag

✅ Tactical strategies for marketing to luxury travelers in today’s tourism landscape

🚨 If your destination isn’t adapting to the changing luxury traveler, you’re leaving money on the table.

🎧 Listen in to learn how to redefine and market luxury travel for today’s audience!

🔔 Subscribe for more conversations challenging the status quo in destination marketing!

📌 Mentioned in the Episode:

 • Visit Anaheim’s Luxury Travel Strategy

 • Myrtle Beach’s Personalized Digital Experience Approach

 • Traveling the Spectrum – Now Streaming on Peacock

💬 What does “luxury” mean to your destination? Drop a comment below!

#LuxuryTravel #DMOs #DestinationMarketing #TourismTrends #DestinationDiscourse