Join Corinna Bellizzi as she interviews Joel Pollick, CEO & Founder of Percent Pledge and learn how establishing a giving habit can bring more happiness into your life. You’ll learn how he has helped businesses establish stronger Corporate Social Responsibility programs without so much headache, while retaining employees and inspiring individuals to champion the spirit of giving in their own lives through subscription giving programs.

About Our Guest: Joel Pollick, CEO of Percent Pledge

Joel Pollick, Founder & CEO of Percent Pledge, grew up in philanthropy with his father, Marc Pollick, founding The Giving Back Fund in 1997. With this in mind, and his experience in sales, B2B SaaS, and strategy, Joel founded Percent Pledge as a B2C company providing a better and easier way to give back to any and several nonprofits with a ‘subscription for giving.’ After a year, thoughtful strategy, user tests, and much more, Percent Pledge pivoted as a B2B company, becoming the first solution to create social impact programs that are customizable and affordable for businesses of any size.

Guest Website: https://www.percentpledge.org

00:00 Introduction

02:13 Joel Pennick’s Motivation

05:15 From Idea to Not-For-Profit

08:00 Serving Consumers & Employees First

09:48 Making Giving A Habit

11:30 Bootstrapping / Building A Do-Good Business

13:30 The Connection Between Giving + Happiness

19:00 Building A “Mutual Fund for Giving”

27:27 Pledge Reports / Impact Reports = Retained Engagement

32:40 Vetting Partner Not-For-Profits

36:30 Running a Virtual Company (Pre + Post COVID)

41:00 Next Goal Posts, Simon Sinek & More

44:44 Personal Inspiration

47:00 Takeaways - Options For Giving Programs, Employee Retention & More

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