Business Strategy for CPA's

220 Effortless Value: Price for Access, not Work


Listen Later

Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7


*Want one piece of business strategy delivered daily to your inbox?*

Subscribe here: https://www.geraldinecarter.com/subscribe

Here are some different ways to think about what you price. 

Why? 

Because what you price informs your revenue. Depending on what you price has a huge impact on how much you work, or don’t work. Depending on what you price will inform your revenue or the revenue that you do not bring in. 

If you look at the accounting space right now, the going model is to price work. 

But there are at least two problems with this method of pricing work: 

  1. When you sell work, you're always on the hook for working.
  2. What if you think that clients value work, when in fact, they really value access more? 

 

What would happen if you priced your packages and differentiated your services based solely on access?

If work is what you want to be doing less of, what if you consider the option of selling less work?

What would happen if you safeguarded your time and you priced and sold access?

If your clients value access and access to you is in short supply, consider pricing for access, so you can do less work. 


Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

...more
View all episodesView all episodes
Download on the App Store

Business Strategy for CPA'sBy Geraldine Carter

  • 5
  • 5
  • 5
  • 5
  • 5

5

44 ratings


More shows like Business Strategy for CPA's

View all
Radical Personal Finance by Joshua Sheats

Radical Personal Finance

1,891 Listeners

Main Street Business by Mark J Kohler and Mat Sorensen

Main Street Business

586 Listeners

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals by Jetpack Workflow

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

74 Listeners

Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business by Mike Michalowicz

Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business

84 Listeners

Accountant's Flight Plan by Brannon Poe; Poe Group Advisors

Accountant's Flight Plan

9 Listeners

Tax Smart Real Estate Investors Podcast by Hall CPA

Tax Smart Real Estate Investors Podcast

418 Listeners

Talking Tax by Bloomberg Tax

Talking Tax

113 Listeners

The Accounting Podcast by Blake Oliver & David Leary

The Accounting Podcast

335 Listeners

Small Business Tax Savings Podcast by Mike Jesowshek, CPA

Small Business Tax Savings Podcast

254 Listeners

The Abundant Accountant: Leads, Sales  Business Growth for Accounting, Tax and Bookkeeping Professionals by Michelle Weinstein  - The Pitch Queen, Sales Strategist

The Abundant Accountant: Leads, Sales Business Growth for Accounting, Tax and Bookkeeping Professionals

86 Listeners

Future Firm Accounting Podcast by Ryan Lazanis

Future Firm Accounting Podcast

26 Listeners

The Unique CPA by Randy Crabtree, CPA

The Unique CPA

23 Listeners

The Modern CPA Success Show by Summit Virtual CFO by Anders

The Modern CPA Success Show

9 Listeners

Jason On Firms Podcast by Jason Staats

Jason On Firms Podcast

58 Listeners

Consultants and Money by Erica Goode

Consultants and Money

60 Listeners