Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!).

In this episode, we discuss:

• Francis' journey from McKinsey to leading Africa's top online retailer
• The current state of eCommerce in Africa and where it's heading
• The largest markets and fastest-growing regions
• What a typical African online shopping cart looks like
• How Retail Media and digital strategies are unlocking opportunities for FMCG brands

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian