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In this episode, we're talking about value creation. 

In the accounting space, it’s easy for the firm owner to think that revenue comes from clients, work, time, or deliverables.

Because your client pays the bill for the work you did, it can appear that that’s where the money comes from. But the money comes from the value you created. 

The more you think about your clients and creating value for them, and the better you get at capturing the value you create for your clients with effective pricing, the better you'll get at bringing revenue into your accounting practice without having to put in so many hours and so much effort to create that revenue.

When you create more value and capture that value with higher prices, you can meet revenue goals with fewer clients and less work. This is the path to making your accounting practice easier to run. After which, life gets easier. 

Remember: all revenue comes from value creation. Not from clients, not from time, not from deliverables, not from work.

Episode mention:

220 Effortless Value: Price for Access, not Work

https://businessstrategyforcpas.com/220