Making It in The Toy Industry | Start A Toy Business

#223: Unlock Your Game Design Potential with April Mitchell


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Have you EVER had an idea for a game? This episode is for you. 🫵

Well, don't miss this Part 2 continuation from episode 221, an interview with April Mitchell! April, a licensed game inventor and co-creator of the Tabletop Game Design Masterclass shares her journey from toy industry newbie to a game design expert. Get ready to giggle along as April shares the story of finding her pitch theme song and why she plays that song before every pitch to this day.

April dives into the game design process, emphasizing the importance of having a minimum viable playable and demonstrable prototype before pitching your game. April insists that playtesting your game dozens of times is more important than making your prototype look pretty.

This episode reveals insider tips on game mechanics, cost-effective playtesting, and the nuances of pitching to both large and small companies. April and Azhelle discuss the rapidly growing trend of self-publishing and how it’s democratizing the game design industry, creating new opportunities for aspiring designers. They also share personal stories on maintaining a positive outlook and self-worth in the competitive world of game design.

If you’re ready to change up your approach to game design, visit https://www.thetoycoach.com/gameon to join the Tabletop Game Design Masterclass!


Episode Cliff Notes:

  • Find out how many times April’s mentor told her to playtest her game.
  • Learn April Mitchell's strategies for positive self-talk and how she aligns her thoughts with her faith.
  • Discover the secrets behind the Tabletop Game Design Masterclass, created by April Mitchell and Ed Garten, and how it can revolutionize your game design journey.
  • Hear Azhelle Wade discuss her belief in manifestation and how it shapes her professional and personal life. 
  • Find out why having a playable and demonstrable prototype is crucial, and get their top tips for cost-effective playtesting without overspending. 
  • Learn about the democratization of the game industry and how smaller companies are creating new opportunities for game designers.

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Making It in The Toy Industry | Start A Toy BusinessBy Azhelle Wade | The Toy Coach | Toy Creators Academy

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