In this episode, I chat with Paul Brown, founder of Wolf in Sheep's Clothing, a UK-made brand based in Suffolk. Paul founded his clothing business back in 2012, knowing nothing about clothing manufacturing, butwent on to set up his own micro-factory.

He shares how much it cost him to get his micro-factory up and running, and what the benefits are of having control of your own production. We also discuss how the brand has found success exporting to countries like America and Australia.

Discover:

• 03:09 How Paul went from no experience in clothing manufacture to setting up his own micro-factory.
• 10:01 What has led to sales from overseas customers.
• 16:17 How the brand manages to offer hundreds of different options for their 'Create Your Own Trousers' range.
• 19:28 The exciting new relaunch coming up this year for Wolf in Sheep's Clothing

More Wolf in Sheep's Clothing

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Paul's Podcast on British Fashion & Style Information on WISC British Chinos

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