Join me and one of my favorite repeat guests Greg Warner, CEO of Marketsmart. In this episode, we unpack so much of what is wrong with so-called "best practices" in fundraising and why administrators make fundraisers' lives so difficult. We talk about ways to talk with donors when they are ready and have indicated their willingness to talk to us and how to structure investment-level conversations. Get your pens out to take some serious notes.

To connect with Greg: https://www.linkedin.com/in/gregmarketsmart/

QUOTE from Greg "When thinking about a cause, the area of the brain that lights up is the same one when we think about family or love."