Bourbon Pursuit

225 - Talk Turkey, Rye Entrants, Bourbon Values, and AirBNB on Bourbon Community Roundtable #38

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The Bourbon Community Roundtable is back with talk about Turkey, Rare Breed Rye and more rye whiskey coming to market. We then look at the landscape and ask ourselves “is bourbon priced fairly in today’s market?” because we often get blamed for calling bourbon undervalued. We wrap the show talking about the Jim Beam AirBNB as a potential PR stunt.

Show Notes:

  • This week’s Above the Char with Fred Minnick talks about blending.
  • What do you think about Wild Turkey's new online videos called Talk Turkey with Matthew McConaughey? Episode 1: https://www.youtube.com/watch?v=VM3duQSIU3U
  • Let's talk Rare Breed Rye.
  • Do you think Elijah Craig will come out with barrel proof rye?
  • What about Elijah Craig Rye not being released in some states?
  • Can distilleries really come out with more expressions?
  • Who here thinks bourbon has been over or undervalued in its category and why?
  • Do we need that million dollar bottle for bourbon?
  • Who here thinks we are a problem?
  • Let's discuss some research on the growth of American whiskey.
  • Report from ResearchAndMarkets.com: https://www.researchandmarkets.com/reports/4849286/american-whiskey-market-by-type-bourbon?utm_source=BW&utm_medium=PressRelease&utm_code=f832dw&utm_campaign=1311293+-+American+%2416.8+Billion+Whiskey+Market+to+2025%3a+Focus+on+Bourbon%2c+Tennessee%2c+Rye+Whiskey&utm_exec=chdo54prd
  • What do you think about renting Jim Beam’s Historic Kentucky Home on Airbnb? https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb
  • Thanks to Blake from bourbonr.com and Jordan from BreakingBourbon.com for joining.

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