In this episode, we’re live on the trade show floor at The Hospitality Show in Denver, Colorado, sitting down with Wendy Zapach, Chief Revenue Officer at Optii. We dive into the major shifts happening in hotel technology, why mergers and acquisitions are shaking up the industry, and what hoteliers should be demanding from their tech partners moving forward.

Key Topics Discussed:

• Why consolidation in hotel tech is creating innovation gaps
• How tech mergers affect operators, guest experience & trust
• What hoteliers should ask when a tech partner changes ownership
• How to tell real AI solutions from AI “fluff”
• Why bigger tech ecosystems don’t always mean better outcomes

Wendy shares insider insights on predictive intelligence, machine learning, open APIs, data transparency, and how hotel teams can protect guest experience while modernizing operations.

Watch the FULL EPISODE on YouTube: https://youtu.be/BRH7_W6sVZs

Links:
Wendy on LinkedIn: https://www.linkedin.com/in/wendyzapach/
Optii: https://www.optiisolutions.com/

For full show notes head to: https://themodernhotelier.com/episode/226

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.