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Are you building wealth, or just building a business?

Because for a lot of entrepreneurs, those aren’t the same thing.

Our guest today is Garrett Gunderson. He’s built and sold an Inc. 500 financial firm, authored multiple bestsellers like Killing Sacred Cows and What Would the Rockefellers Do?, and now teaches business owners how to challenge outdated financial advice and actually build lasting wealth.

In this episode, Garrett unpacks the myths (or “Sacred Cows”) keeping contractors stuck in survival mode.

Listen in to learn how to build a life you don’t want to retire from, all while taking care of your family for generations to come.

If you're looking to build more than just profits—this one’s a game changer.

Episode Highlights:

• Get a breakdown of the major financial myths (Sacred Cows) bestselling author Garrett Gunderson says are holding contractors back from building the life they deserve.
• Learn why the traditional approach to retirement often leaves entrepreneurs unfulfilled, and what to focus on instead.
• Hear Garrett’s advice on investing in your heirs—how to instill your values into kids that are growing up in a different reality than you did.

00:00 - Intro

01:12 - About Garrett

09:02 - What does "Killing Sacred Cows" mean?

13:35 - Dangers of blindly following financial advice

17:05 - Principle 1: Abundance vs. Scarcity

28:34 - Principle 2: The Retirement Myth

41:58 - Principle 3: Cash Flow Over Net Worth

49:24 - Principle 4: Investing in Your Heirs

54:14 - Lightning Round

55:30 - Wrap Up and Money Persona Quiz