Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business.

SHOW NOTES:

• Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration
• Learn more about the conference: https://bettereventspod.com/conference

Lean Made Simple:

• Book: https://bookshop.org/p/books/lean-made-simple-creating-stability-david-sykes/bd7ba7cb8454c839

• Podcast: https://www.leanmadesimple.com/podcast

Our episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQ

Want our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)