Ryan Coogler's original film 'Sinners' defied the so-called conventional wisdom of Hollywood and dropped only 6% week-to-week in its box office performance. 

It was also the subject of a fascinating online discourse about how the film's box office performance was written about in industry media. 

In this episode I recount the online controversy surrounding some of the reporting on the film and give you my own take on having seen the film.  Enjoy!

 

The McKinsey Report mentioned in the podcast:  

https://www.mckinsey.com/featured-insights/diversity-and-inclusion/black-representation-in-film-and-tv-the-challenges-and-impact-of-increasing-diversity