Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM

#228 Wie messe ich den Erfolg meiner Produkt-Features?

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Marc und Timo reden heute über die Erfolgsmessung von einzelnen Produkten über Metriken im Produkt Management. Wofür gibt es Metriken? Welche Metriken gibt es? Und natürlich wie immer - was sind unsere Erfahrungen mit diesen Metriken.


Themen:

  • [01:10] Relevanz von Metriken im Produktmanagement
  • [02:50] Team Metriken vs PM Metriken
  • [05:24] Metriken in Startups vs. größeren Unternehmen
  • [10:34] Welche Metriken nutzen unsere Teams zurzeit?
  • [18:38] SMART-Prinzip
  • [29:50] Net-Promoter-Score (NPS)
  • [35:56] Zusammenfassung & Learnings
    • ...more
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    Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMBy HubSpot
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