Welcome to 2021! The festive period may have come and gone, but we’re not quite done with it yet. As Small Business Owners the Christmas sales season can be the busiest and most profitable time of the year for us, so it’s important to take a look at how things panned out throughout November and December, to review what went well, what added value, and what didn’t, and adapt and implement changes accordingly. In episode 23 of The Resilient Retail Game Plan, we’ll use SWOT Analysis to identify your business's strengths, weaknesses, and possible opportunities and threats. From looking at your sales figures and celebrating bestsellers to reviewing supplier and courier relationships and your audience's engagement with your marketing, we’ll cover everything you need to consider when strategizing for the new year so that you can continue to grow your sales and to surprise and delight your customers throughout 2021 into next Christmas.

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