In today's fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters?

In this episode, we're joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment.

Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on:

• Why OOH still delivers big impact in the digital era
• The critical role of reach for FMCG brands
• Standout examples of brands nailing OOH campaigns
• How OOH fits into the rise of Retail Media
• What's next: Opportunities for FMCG brands in 2025 and beyond

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian