The Real Build

230. What It Really Takes to Lead 100,000+ People – with Jason Waugh President Coldwell Banker Affiliates


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In this episode of The Real Build, I sat down with Jason Waugh, President of Caldwell Banker Affiliates. With a distinguished career spanning over two decades in real estate, he has demonstrated exceptional leadership and strategic vision.


In his current role, Jason oversees the brand’s marketing, franchise sales, and operations teams, supporting a vast network of 100,000 affiliated sales professionals across more than 2,700 offices in 39 countries and territories. ​


He is also an advocate for philanthropy, actively leading initiatives like the CB Supports St. Jude program, which has raised over $1.6 million for St. Jude Children's Research Hospital since 2020.


Jason and I talked about topics like:

  • Surround yourself with people who are better than you.
  • Put people ahead of yourself.
  • Control your controlables.
  • Attitude is contagious; is your worth catching?
  • Commit to fostering a genuine relationship with employees.
  • Developing good people in real estate and business.


Guest Info: Jason Waugh

Website: ⁠⁠anywhere.re/team-member/jason-waugh/ 

Linkedin: https://www.linkedin.com/in/jasonjwaugh/


Host Info:

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The Real BuildBy Bill Reiman | @ImBillReiman

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