The Real Build

By Bill Reiman | @ImBillReiman

The Real Build is about building a better culture, leaders, visionaries, and community to better serve the client.

I am your host Bill Reiman, Your Broker Builder. I'm here to showcase real business... more

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FAQs about The Real Build:

How many episodes does The Real Build have?

The podcast currently has 229 episodes available.

The Real Build episodes:

March 27, 2025 228. Build Wealth. Be Real. Actually Help People - With Shivani Peterson Of All Western Mortgage
In this powerful episode of The Real Build, I sit down with the incredible Shivani Peterson—award-winning mortgage advisor, content creator, and mom of three. Shivani is more than just a top producer at All Western Mortgage; she’s a true leader in helping people build wealth through homeownership and financial literacy.

Licensed in Nevada and California, Shivani is known for breaking down complex financial topics into relatable, easy-to-digest content for her large audience on Instagram and beyond. But in this conversation, we go much deeper than just mortgages.

We talked about what it really means to see people, the importance of presence and mental clarity, and why being an authentic, service-driven professional beats the “cover your ass” approach every time. We also dive into how financial stability is the common goal we all share—and how it starts with the right mindset and guidance.

If you’re in real estate, a homebuyer, or just someone trying to level up in life and business, this episode is a must-listen.

Guest Info: Shivani Peterson
Website: ⁠⁠https://www.shivanipeterson.com/
Facebook: ⁠⁠https://www.facebook.com/ShivaniPetersonMortgageHelp
Instagram: ⁠https://www.instagram.com/shivpeter/
Multiple Links: https://www.shivanipeterson.com/ig

Host Info: Bill Reiman
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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58min
March 20, 2025 227. From Small Jobs To Big Impact By Mastering The Art of Luxury Outdoor Living - With Cole Davis Owner Stone Peak Landscape and Design
In this episode of The Real Build, I sat down with Cole Davis, the founder and visionary behind Stone Peak Landscape & Design, a company known for crafting personalized and functional outdoor living spaces throughout Colorado. With a strong reputation for professionalism and attention to detail, Cole ensures that every project aligns perfectly with his clients’ visions.
At Stone Peak, Cole and his team specialize in 3D landscape planning, water feature installations, and landscape lighting, elevating outdoor spaces to a whole new level of luxury and functionality.
During our conversation, we covered key topics such as:
✅ Growing from Small Jobs to Big Success – How minimal investments can lead to major growth
✅ White-Glove Service – Why going the extra mile matters
✅ Design, Process, Perfection – The step-by-step approach to flawless execution
✅ Time is Money – How streamlining operations maximizes efficiency and profit
✅ What Makes You Stand Out? – The secret to differentiation in a competitive industry
✅ Personalization is Key – Crafting custom experiences for every client
If you’re in the construction or design industry—or just love the idea of transforming outdoor spaces—this episode is packed with valuable insights on growth, efficiency, and delivering high-end results.
Tune in now to learn how Cole Davis is redefining outdoor living!
Guest Info: Cole Davis
Website: ⁠https://www.stonepeaklandscape.com/
Linkedin: ⁠https://www.linkedin.com/in/cole-davis-412549185/
Instagram: https://www.instagram.com/cdavis1224/

Host Info: Bill Reiman
CONNECT WITH ME ON SOCIAL MEDIA:
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47min
March 13, 2025 226. Exposing the Truth: Why Cheap Contractors Cost You More in the End - With Quaid Houskeeper Owner Q&R Construction Services
Not all contractors are built the same, and hiring the wrong one can lead to budget blowouts, poor craftsmanship, and broken promises. In this episode of The Real Build, I sit down with Quaid Houskeeper, owner of Q&R Construction Services Inc., a trusted Salem, Oregon-based company specializing in residential and commercial remodeling projects. From custom homes and remodels to fences, decks, and more, Quaid and his team are dedicated to turning clients’ visions into reality with integrity, transparency, and high-quality craftsmanship.

Quaid’s journey in construction is built on experience, service, and trust—before he asks someone to do a job, he makes sure he knows how to do it himself. In this episode, we dive deep into some of the biggest problems in the industry, including:

✅ The importance of fighting for your customer—how to ensure you’re getting exactly what you pay for
✅ The dangers of hiring the cheapest bid—why cutting corners always cost you more in the long run
✅ Why learning the trades matters—how true professionals set themselves apart from “paper contractors”
✅ Following others and learning from the best—how great builders continuously improve
✅ Caring for the customer beyond the contract—why long-term relationships matter more than short-term profits

If you’re planning a build, remodel, or just want to know how to find a contractor you can trust, this episode is a must-listen.

🎧 Hit play now and protect yourself from costly mistakes!

Guest Info: Quaid Houskeeper
Website: https://qr.services/
Facebook: https://www.facebook.com/QR.Services.LLC/

Host Info: Bill Reiman
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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57min
March 06, 2025225. Building Legacies, Not Just Landscapes – The Power of Trust, Gratitude, and Purpose - with Kyle Stevens Owner Stonewood and Waters Craftsmen
In this episode of The Real Build, I sat down with Kyle Stevens. He is the visionary founder of Stonewood and Waters Craftsmen, a premier landscape design firm based in Honeoye Falls, New York.

Since 1992, his company has been renowned for creating unique and distinctive designs for luxury residential properties throughout the greater Rochester and Finger Lakes region.

His leadership philosophy centers on the belief that the true measure of a successful organization is driven by the people involved, reflecting his dedication to both his team and clients.

Faith and family are the cornerstone of his life and work.

Beyond work, Hes passionate about mentoring fellow entrepreneurs, helping them lead with vision and build businesses that truly matter.

In this episode Kyle and I discussed:
Living out of expectation and not appreciation.
Get peoples trust instead of selling them something.
We deserve nothing.
Look for ways to be a blessing to others
Take the time to look for things to be grateful for instead of asking for them.

Guest Info: Kyle Stevens
Website: ⁠⁠⁠https://stonewoodandwaters.com/
Instagram: ⁠https://www.instagram.com/kdsdesignstudios/
Linkedin:⁠⁠⁠⁠ https://www.linkedin.com/in/kylestonewoodandwaters/

Host Info: Bill Reiman
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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1h 10min
February 27, 2025 224. Trust or Trouble: The #1 Factor in Hiring the Right Contractor
In this episode of The Real Build, I dive into one of the most critical factors when hiring a contractor: trust. Trust is the foundation of every great client relationship. When clients trust you, they become lifelong advocates. But if that trust is broken, the experience can quickly turn into a nightmare.

I break down how to earn and maintain a client’s trust by focusing on key principles, including:
✔️ Setting Expectations Early – Clear communication from the start
✔️ Providing Expert Guidance – Offering valuable suggestions in the planning stage
✔️ Leveraging Referrals & Past Clients – Social proof matters
✔️ Showcasing Your Work – Both in-progress and completed projects
✔️ Being Transparent – What do you have to hide?
✔️ Educating Your Clients – Knowledge builds confidence
✔️ Frequent & Clear Communication – Keeping clients in the loop
✔️ Showing the Numbers – Openness about pricing and budgeting
✔️ Treating Clients Like Family – Building relationships beyond the project
✔️ Taking Ownership – Addressing issues head-on
✔️ Being Honest About Challenges – No sugarcoating
✔️ Fighting for Your Clients – Negotiating better pricing and advocating for them
✔️ Letting Clients Vent – Being their go-to problem solver
✔️ Seeking Feedback & Improvement – “What can we do better? How can I fix this?”

If you’re a contractor, builder, or homeowner looking to understand what truly makes a great contractor-client relationship, this episode is for you. Listen now and learn how to build trust that lasts a lifetime.

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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31min
February 20, 2025 223. From Ditch Digger to Millionaire: Building Wealth in the Trades - With Ken Rusk, Owner of Rusk Industries
In this episode of The Real Build, I sit down with Ken Rusk, an entrepreneur, mentor, and advocate for blue-collar success. Ken isn't just someone who talks about the potential of the trades; he's lived it.
Starting at just 15 years old as a ditch digger, Ken worked his way up to become a highly successful business owner, proving that hard work, determination, and the right mindset can lead to financial freedom without a college degree.

Ken is also the author of the Wall Street Journal bestseller Blue-Collar Cash, where he breaks down how skilled trades can offer financial security, independence, and an incredible quality of life. His insights challenge the traditional belief that college is the only path to success and show how anyone can build a rewarding career by mastering their craft.

In this episode, we discuss:
🔹 Ken's journey from the trenches to entrepreneurial success
🔹 Why blue-collar careers are one of the best-kept secrets for wealth and freedom
🔹 Why is there such a bad stigma with contractors
🔹 Bringing back classes for the younger generation
🔹Rise above your company and create intrapreneurship; they win you win

If you're in the trades, an aspiring entrepreneur, or simply looking for a real, no-BS roadmap to success, this episode is packed with golden insights and actionable advice.

Guest Info: Ken Rusk
Website: ⁠⁠https://www.kenrusk.com/
Buy Ken's Book https://www.amazon.com/stores/Ken-Rusk/author/B085LT6N12?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Linkedin:⁠⁠⁠https://www.linkedin.com/in/ken-rusk-2656a7175/

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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1h
February 13, 2025222. Creating Such A Good Landscaping Experience That The Customer Doesn't Think About The Competition - With Sam Zale Owner Zale's Lawn and Landscaping
In this episode of The Real Build, I sat down with Sam Zale, the owner of Zale's Lawn and Landscaping. Sam's company offers full-design landscaping, retaining walls, fencing, patios, mulching, outdoor kitchens, fire pits, ponds, garden bed installations, and tree removal.
Sam started in landscape at the age of 16. His dad started the company in 1986, and Sam made it a point to be his father's legacy with the business after he passed away. He's always striving to be more like his dad. Sam talked about the importance of being a steward of the business for God and how he has grown the business rapidly through great customer experience.

If you are looking to hire a landscaper and want to know what to look for when hiring them. You need to listen to this episode.

Topics we discussed were:
Hiring a landscaper based on price vs Reputation
Delivering a better customer experience
Cheaper isn't better in landscaping
Unique jobs that make you stand out as a landscaper

Guest Info: Sam Zale
Website: ⁠https://www.zaleslawnandlandscaping.com/
Facebook:⁠⁠https://www.facebook.com/zaleslawnandlandscaping/

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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56min
February 06, 2025221. Unlocking the 6-Star Service Mindset in Construction - With Michael Hartel Owner of Cabinet IQ / Hartel Homes
In this episode of The Real Build, I sat down with Michael Hartel, the founder and CEO of Hartel Homes and Cabinet IQ. With a Ph.D. in engineering from the University of Florida, he transitioned from the semiconductor industry to real estate, where he discovered his passion for remodeling and flipping houses.

His commitment to quality craftsmanship and innovative design has earned Hartel Homes a stellar reputation in the Austin area.

In 2018, He launched Cabinet IQ, a high-tech cabinet and countertop company that combines functional beauty with quality workmanship.

Under his leadership, Cabinet IQ has expanded nationally, offering franchise opportunities and setting new standards in the industry.

Michael and I talked about:
Sitting down with your clients and setting the expectations.

Having the best experience.

Showing up on time as a contractor.

The 6-star service mindset.

If their work vehicle is organized, that's how they will treat someone's house.

Learning from experiences.

Guest Info: Michael Hartel
Website: https://cabinetiq.com/
Website: ⁠https://www.hartelhomes.com/
Linkedin: ⁠https://www.linkedin.com/in/michael-hartel-phd-1669ba14/

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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48min
January 30, 2025220. Empowering Women In Construction While Restoring The Community - With Amber Boskers Owner KohlerHaus Remodeling
In this episode of The Real Build, I sat down with Amber Boskers. Amber is the co-owner of KohlerHaus Remodeling. With over a decade of experience in real estate investment, portfolio management, and residential remodeling project coordination, She is passionate about empowering others to live intentionally and build a family legacy of abundance. Amber's commitment to integrity, craftsmanship, and attention to detail has made her a respected figure in the real estate and remodeling industry.

Amber and I discussed the following topics:
Having a passion for remodeling and an optimistic future.

Frustrations of trying to hire good contractors.

Women in the construction industry.

Amber's Restoration and preservation of older buildings.

People need to be treated like they are family.

Dealing with Price driven clients.

Guest Info: Amber Boskers
Website: ⁠⁠⁠⁠https://kohlerhaus.net/
Website: https://boskerscapital.com/special/
Instagram: https://www.instagram.com/amberboskers/

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠
...more
53min
January 23, 2025 219. Dare to Transform Your Business Through Accountability, Culture, and Exceptional Value with Lior Arussy ImprintCX
In this episode of The Real Build, I sat down with Lior Arussy. Lior is one of the world’s leading authorities on customer experience, business strategy, and organizational transformation. Lior is a sought-after speaker, consultant, and the founder of Strativity Group, where he’s helped Fortune 500 companies shift their mindset and strategy to achieve breakthrough results. He’s authored several influential books, including Next is Now and Exceptionalize It!
Most recently, Lior has released his latest book, Dare to Author!: Take Charge of the Narrative of Your Life, which encourages individuals to own their life stories and transform challenges into opportunities for growth.
Lior’s insights aren’t just theories. They are proven methods that inspire leaders to embrace change, drive exceptional customer experiences, and build thriving businesses.

In this episode, we talked about:
Businesses are not willing to be held accountable for the outcome.
Culture is what happens when you leave the room.
Do you have a plan to rise up when a mistake happens?
The right customer is right. The wrong customer belongs to the competition.
How do you assess the right customer?
You don't need to set aggressive goals. You need to create aggressive value.
Tell more stories and give more numbers.

Guest Info: Lior Arussy
Website: ⁠LiorArussy.com
Otentu.com (Company)
ImprintCX.com (Company)
Linkedin: ⁠linkedin.com/in/liorarussy

Host Info:
Email: [email protected]
CONNECT WITH ME ON SOCIAL MEDIA:
▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠
...more
56min

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The Real Build

FAQs about The Real Build:

How many episodes does The Real Build have?

The Real Build episodes:

FAQs about The Real Build:

How many episodes does The Real Build have?

More shows like The Real Build

REAL AF with Andy Frisella

THE ED MYLETT SHOW

Shawn Ryan Show

On The Market